March marks the beginning of Baseball Spring Training, and there is nowhere that has more of a spring training history than St. Petersburg. Beginning with the St. Louis Browns in 1914, some nine major league teams made their spring training home in St. Petersburg. The New York Yankees played here from 1925 to 1961 with a few breaks in between. Babe Ruth played for the Yankees from 1925 to 1934. Ruth’s presence in St. Petersburg was huge. When The Babe and the Yankees were in town, the population of the city would swell with tourists and fans. It has recently been documented that Ruth likely hit his longest home run here, and perhaps the longest hit ever off of major league pitching.… Read More

Once again, some are debating our Pier raising the question, “Do we still need a new pier?” Reasons for a new pier are many. For example, there are economic arguments. In 2001, the Klages Group did an economic study of the Pier and determined an economic impact for the city of $42 million annually ($56 million in today’s dollars). However the focus of this article is on how the new pier harmonizes with our Downtown Waterfront Parks and bay – two defining features of St. Petersburg’s sense of place.

The New Pier design was originally called Pier Park. Due to another party having copyrighted that name, the City no longer refers to it as Pier Park, but simply as the New St.… Read More

A major attribute of our city’s specialness is our sense of place. A large part of our sense of place is the unique blend of historic buildings and places along with the excitement of new development. St. Petersburg Chamber President Chris Steinocher stated it well: “The secret of our City’s current livability is the vibe created by offering the natural mix of wonderfully built historic structures and districts, seamlessly connected and complemented with new developments and dwellings.”

But despite this recognition of the importance of historic preservation, our city has once again gone through a contentious debate trying to find a balance between new development and historic preservation.… Read More

This is the second of a two-part article based on an extensive interview with former mayor Don Jones. Don Jones was mayor during a time of intense infrastructure improvement, and a watershed period for St. Petersburg’s civil rights history.

Upon his election as mayor in 1967, Don Jones announced three goals: the creation of small parks in needy areas of the city; transfer of Mound Park Hospital (now Bayfront) from city operation to a non-profit corporation; and increasing wages for city employees. During his first year in office, the first two goals were achieved. But in the midst of these progressive steps, a major city crisis was soon to erupt and it had to do with Mayor Jones’ third goal, adequate wages for city employees.… Read More

This is the first of a two-part article based on an extensive interview with former mayor Don Jones.  Don Jones was mayor during a time of intense infrastructure improvement, and a watershed period for St. Petersburg’s civil rights history.

Don Jones was city councilman from 1963-1967 and mayor from 1967-1969. In a recent interview, he described his tenure as ‘the best of times and the worst of times.’ “Five of those years were years of dramatic progress, accomplishment and growth. The sixth year was a time of stress, tension and confrontation due to the racial climate at that time in St.… Read More

A 1961 Times editorial entitled “Everybody’s Target: Al Capone,” stated “St. Petersburg and Pinellas County have been fortunate over their lifetime because our citizens have elected sheriffs and appointed police chiefs who have seen to it that racketeers moved on and never got a start here. That’s the way the citizens wanted it when Pinellas broke away from Hillsborough 50 years ago and that’s the way they want it today. In their heyday Al Capone, Johnny Torrio and other gangsters came to St. Petersburg, but their welcome was so cold and their stay so brief that the incident is hardly a footnote to history.”… Read More

Over the years, there have been numerous rumors, reports, and stories about Al Capone in St. Petersburg. This article is an exploration and new look at those stories.

“Al Capone Pays Vist to the City” reads the caption on the front page of the St. Petersburg Times on February 10, 1931. The article reported, “Al ‘Scarface’ Capone, reputed king of Chicago’s gangland, paid a visit to Pinellas County Monday, spending a few hours in St. Petersburg and later motoring to Tarpon Springs, where he spent considerable time looking over the sponge industry. Capone, with a party of five, including one woman, was seen here by several persons.… Read More

This is the second of a two-part series on the Vinoy Renaissance Hotel. The first part told the story of the Vinoy’s restoration, reopening in 1992. The second part deals with the Vinoy restoration’s impact on the revitalization of downtown St. Petersburg. The current era of downtown revitalization may be divided into four phases: The Events Prior to 1999; The First Wave of Downtown Condominiums; A Second Wave of Downtown Construction; and The Present Boom Period.

Phase 1: The Vinoy Restoration Era

The restoration of the Vinoy is credited by many with being a major catalyst for the downtown revitalization, particularly near the waterfront.… Read More

The historic Vinoy Park hotel was built by Aymer Vinoy Laughner in 1925. The architect was Henry Taylor, who also designed St. Mary’s Church, Comfort Station No. 1, the Jungle Hotel (now Admiral Farragut), the Jungle Prada, and the Florida Theater. The cost of construction was $3.5 million – at the time, the largest construction project in Florida history. The Vinoy was the largest and most luxurious of St. Petersburg’s boom-era hotels.

According to historic hotel author Prudy Taylor Board, the Vinoy was sparked as the result of a wager made between Laughner and 1920’s golf champion Walter Hagen. At a party at Laughner’s house on Beach Drive near the present site of the Vinoy, Laughner bet Hagen that he could not hit golf balls off the top of Laughner’s watch without breaking the crystal.… Read More

A new chapter is about to open in the story of Bruce Watters Jewelers. Bruce Watters is about to move, but not far. In fact, this legendary St. Petersburg business has never moved far over the course of the last 109 years from its original location near Central Avenue and 2nd Street in downtown St. Petersburg. Bruce Watters is the city’s oldest business. Distinguished for its high-quality diamonds, jewelry, and watches, it is the place where generations have bought their engagement rings, wedding bands, anniversary gifts, holiday presents, and Valentines remembrances. It is the city’s most prestigious jewelry business. It is the place where four generations of the Watters family have practiced their profession, and from which they have given back to our community.… Read More